¶Tools
Free tools
Practical frameworks for testing your category story, seeing where you may be paying the competition tax, and deciding when to hire GTM1.
01 · Canvas
Category POV Canvas
A framework for articulating the change in thinking that makes your category necessary rather than incremental.
Build your narrative foundation in 30 to 45 minutes, and get a copy of your answers by email.
Start the Canvas →02 · Assessment
Moat Velocity Assessment
An assessment of how quickly your current advantages are becoming common, and whether your narrative is building fast enough to matter. It looks at product defensibility, market position, narrative velocity, and commercial health.
About 5 minutes, with your scores as soon as you finish.
Take the Assessment →03 · GTM1
GTM1 Readiness Assessment
A few questions about where your company stands, for a startup or a new product inside an established company, and whether this is the right time to hire GTM1.
A few minutes, with a suggested next step.
Check your readiness →04 · GTM1
GTM1 ROI Calculator
An estimate of what the role is worth, using your own burn, pipeline, and hiring plan.
Your numbers stay in your browser.
Run the numbers →§ 1
How to use them
Start with the Canvas if you are still putting your category story into words. Start with the Assessment if you already have a story and want to know whether it is working fast enough. The two GTM1 tools help you decide when the first person to own your path to market should join, and what the role is worth.
Either way, the method behind both tools is explained on the Method page, and new essays on category design and go-to-market arrive through the newsletter.